Privacy Policy
Last revised: August 23, 2024
This Privacy Policy describes Ardent Acumen LLC’s (“Company” “we” “us” “our”) practices regarding the Personal Data we collect from users of our websites, inclusive of subdomains, (“Website(s)”):
including content, services, and products (collectively “Services”) available free or paid through the Company.
By submitting Personal Data through our Websites or Services, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.
Our Websites and Services serve a general audience. We do not intentionally gather Personal Data from visitors who are under the age of 13, consistent with the Children’s Online Privacy Protection Act (COPPA). If a child under 13 submits Personal Data to Company and we learn that the Personal Data is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Data from a child under 13, please contact us at the address at the bottom of this page or via a contact form on one of our Websites.
If you are a non-U.S. user of the Websites or Services, by visiting the Websites or accessing services and providing us with data, you acknowledge and agree that your Personal Data may be processed or stored for the purposes identified in the Privacy Policy. In addition, your Personal Data may be processed or stored in the country in which it was collected and in other countries, including the United States, where laws regarding processing or storing of Personal Data may be less stringent than the laws in your country. By providing your data, you consent to such transfer. If you are located in the European Union, additionally see section 9.
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From time to time, we may update this Privacy Policy. If we make any material change to it, we will notify you via email, through a notification posted on the Websites, or as required by applicable law. We will also include a summary of the key changes (see the end of this document). Unless stated otherwise, modifications will become effective on the day they are posted. As permitted by applicable law, if you continue to use the Websites or Services after the effective date of any change, then your access and/or use will be deemed an acceptance of (and agreement to follow and be bound by) the revised Privacy Policy. The revised Privacy Policy supersedes any previous Privacy Policies.
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We collect Personal Data and Anonymous Data. Personal Data means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. Anonymous Data means data that is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.
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We may collect Personal Data from you, such as but not limited to your name, username, email address, mailing address, telephone number, and financial account information. When you participate in one of our surveys or as part of the delivery of Services, we may collect additional Personal Data.
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To make our Website and Services more useful to you, our servers (which may be hosted by a third-party service provider) collect information from you, including your browser type, operating system, IP address, domain name, referring/exit pages, and a date/time stamp for your visit.
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As is true of most websites, we may gather certain information automatically, including through cookies and web beacons, and store it in log files. This information includes but is not limited to IP addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp, and clickstream data.
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When you engage with our content via social media platforms or networks, you are providing us access to Personal Data in your profile (e.g., biographical information, connections, interests, etc.) and information regarding your interactions with our content (e.g., likes, views, etc.).
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In general, Personal Data you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We may use Personal Data data: to provide and operate the Websites or Services; to develop, customize, expand, and improve our Websites or Services; to provide you with customer assistance; to be able to contact you with general or personalized service related notices and promotional messages/emails; to enhance our data security and fraud prevention capabilities; and to comply with any applicable laws and regulations.
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We may use third-party analytics providers and tools to monitor and analyze web traffic or track User behavior online.
One third-party analytics provider we may use is Google Analytics, provided by Google LLC (“Google”). Google utilizes the data collected to track and examine the use of our Websites, to prepare reports on its activities, and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network (see section 3C).
Read Google’s privacy policy and partner policy to understand how it uses data.
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We may advertise our Services or Websites, through third-party platforms or networks. Those third parties may collect and utilize User data in accordance with their privacy policy.
We may advertise through Google and Meta Platforms Inc (“Meta”), in addition to other outlets.
Read Google’s advertising policy to understand how it uses data.
Read Meta’s privacy policy to understand how it uses data.
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We may create Anonymous Data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Website navigation. We reserve the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in our sole discretion.
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We disclose your Personal Data as described below and as described elsewhere in this Privacy Policy.
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We may share your Personal Data with third-party service providers to: provide you with the Services that we offer you through our Websites; to conduct quality assurance testing; to provide technical support; and/or to provide other services to the Company. These third-party service providers are required not to use your Personal Data other than to provide the services requested by Company.
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We may share some or all of your Personal Data with subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.
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We may share some or all of your Personal Data in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Data may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.
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Regardless of any choices you make regarding your Personal Data (as described below), Company may disclose Personal Data if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Company; (c) to protect or defend the rights or property of Company or users of the Websites or Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms and Conditions.
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Our Websites may contain links to third-party websites. When you click on a link to any other website or location, you will leave our Websites and go to another site, and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your Personal Data after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third-party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.
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We will periodically send you free newsletters and e-mails that directly promote the use of our Websites or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly. Despite your indicated e-mail preferences, we may send you Service-related communications, including notices of any updates to our Terms and Conditions or Privacy Policy.
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If you would like to know what Personal Data we have collected about you, you may contact us. You may change any of your Personal Data by contacting us. You may request deletion of your Personal Data by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud records or similar purposes.
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Company is committed to protecting the security of your Personal Data. We store Personal Data via third-party storage providers. Third-Party providers that store or process your Personal Data are contractually committed to keep it protected and secured, in accordance with industry standards and regardless of any lesser legal requirements which may apply in their jurisdiction.
We use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorized access, use, or disclosure. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while Company uses reasonable efforts to protect your Personal Data, Company cannot guarantee its absolute security.
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We’ll retain your Personal Data as long as it is relevant to the business, unless you request it be deleted (see section 6B.).
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If you are located in the European Union, you have specific privacy rights that we honor. Please contact us if you have questions or to exercise your rights.
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If you are a resident of a state with specific privacy rights, please contact us if you have questions or to exercise your rights.
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If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please us at:
Ardent Acumen LLC
Attn: Privacy Administrator
295 Beryl Way
Broomfield, CO 80020
August 23, 2024: added the burnoutproofleaders.com domain, added explicit reference to COPPA, added language to address cookies and web beacons, added a section on social media networks, added section on analytics, added section on online advertising, added section on retention of personal data, added section on GDPR.